Meet The Screens
Global research on the usage of screens
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Read this a couple months a go maybe, maybe less. Here it is ready to share and download.
The more screens and types of screens we have. The wider the opportunity for creators to display our work and send messages it with a stronger impact.
“Earlier this year, we at BBDO/ Proximity Worldwide partnered with Microsoft to undertake an unprecedented global research study to better understand how today’s global media audience perceives and behaves around content consumed through different screens in our multi-screen environment.
The results of this quantitative and qualitative effort shed new
light into how today’s media consumers relate to the PC, TV, mobile phone and tablet. It also revealed new rules on how marketers should best create content based on the different expectations around these screens.
Since completion of the study, we have delivered the insights from this
project, called Meet The Screens, to warm reception at advertising and digital events across the world. And, now, the complete findings for Meet The Screens is being made available directly to you in our look book below.
Before you contemplate your next multiscreen marketing effort, dig in to this revealing study and read up on why all screens are truly not created equal.” Taken from BBDO & Microsoft
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